• Product
  • Pricing
  • Docs
  • Using PostHog
  • Community
  • Company
  • Login
  • Table of contents

  • Handbook
    • Start here
    • Meetings
    • Story
    • Team
    • Investors
    • Strategy overview
    • Business model
    • Objectives
    • Roadmap
    • Brand
    • Culture
    • Values
    • Small teams
    • Goal setting
    • Diversity and inclusion
    • Communication
    • Management
    • Offsites
    • Security
    • Brand assets
    • Team structure
    • Customer Success
    • Exec
    • Experimentation
    • Growth
    • Infrastructure
    • Marketing
    • People & Ops
    • Pipeline
    • Product Analytics
    • Session Recording
    • Website & Docs
    • Compensation
    • Share options
    • Benefits
    • Time off
    • Spending money
    • Progression
    • Training
    • Side gigs
    • Feedback
    • Onboarding
    • Offboarding
      • Product Manager ramp up
    • Merch store
      • Overview
      • How to interview
      • Engineering hiring
      • Marketing hiring
      • Operations hiring
      • Design hiring
      • Exec hiring
      • Developing locally
      • Tech stack
      • Project structure
      • How we review PRs
      • Frontend coding
      • Backend coding
      • Support hero
      • Feature ownership
      • Working with product design
      • Releasing a new version
      • Handling incidents
      • Bug prioritization
      • Event ingestion explained
      • Making schema changes safely
      • How to optimize queries
      • How to write an async migration
      • How to run migrations on PostHog Cloud
      • Working with ClickHouse materialized columns
      • Deployments support
      • Working with cloud providers
      • How-to access PostHog Cloud infra
      • Developing the website
      • MDX setup
      • Markdown
      • Jobs
      • Overview
      • Data storage or what is a MergeTree
      • Data replication
      • Data ingestion
      • Working with JSON
      • Query performance
      • Operations
        • Overview
        • sharded_events
        • app_metrics
        • person_distinct_id
    • Shipping things, step by step
    • Feature flags specification
    • Setting up SSL locally
    • Tech talks
    • Overview
    • Product metrics
    • User feedback
    • Paid features
    • Releasing as beta
    • Our philosophy
    • Product design process
    • Designing posthog.com
    • Overview
    • Personas
    • Testimonials
    • Value propositions
      • Content & SEO
      • Sponsorship
      • Paid ads
      • Email
      • Press
    • Growth strategy
    • Customer support
    • Inbound sales model
    • Sales operations
      • Managing our CRM
      • YC onboarding
      • Demos
      • Billing
      • Who we do business with
    • Growth reviews
  • Table of contents

  • Handbook
    • Start here
    • Meetings
    • Story
    • Team
    • Investors
    • Strategy overview
    • Business model
    • Objectives
    • Roadmap
    • Brand
    • Culture
    • Values
    • Small teams
    • Goal setting
    • Diversity and inclusion
    • Communication
    • Management
    • Offsites
    • Security
    • Brand assets
    • Team structure
    • Customer Success
    • Exec
    • Experimentation
    • Growth
    • Infrastructure
    • Marketing
    • People & Ops
    • Pipeline
    • Product Analytics
    • Session Recording
    • Website & Docs
    • Compensation
    • Share options
    • Benefits
    • Time off
    • Spending money
    • Progression
    • Training
    • Side gigs
    • Feedback
    • Onboarding
    • Offboarding
      • Product Manager ramp up
    • Merch store
      • Overview
      • How to interview
      • Engineering hiring
      • Marketing hiring
      • Operations hiring
      • Design hiring
      • Exec hiring
      • Developing locally
      • Tech stack
      • Project structure
      • How we review PRs
      • Frontend coding
      • Backend coding
      • Support hero
      • Feature ownership
      • Working with product design
      • Releasing a new version
      • Handling incidents
      • Bug prioritization
      • Event ingestion explained
      • Making schema changes safely
      • How to optimize queries
      • How to write an async migration
      • How to run migrations on PostHog Cloud
      • Working with ClickHouse materialized columns
      • Deployments support
      • Working with cloud providers
      • How-to access PostHog Cloud infra
      • Developing the website
      • MDX setup
      • Markdown
      • Jobs
      • Overview
      • Data storage or what is a MergeTree
      • Data replication
      • Data ingestion
      • Working with JSON
      • Query performance
      • Operations
        • Overview
        • sharded_events
        • app_metrics
        • person_distinct_id
    • Shipping things, step by step
    • Feature flags specification
    • Setting up SSL locally
    • Tech talks
    • Overview
    • Product metrics
    • User feedback
    • Paid features
    • Releasing as beta
    • Our philosophy
    • Product design process
    • Designing posthog.com
    • Overview
    • Personas
    • Testimonials
    • Value propositions
      • Content & SEO
      • Sponsorship
      • Paid ads
      • Email
      • Press
    • Growth strategy
    • Customer support
    • Inbound sales model
    • Sales operations
      • Managing our CRM
      • YC onboarding
      • Demos
      • Billing
      • Who we do business with
    • Growth reviews
  • Handbook
  • Product
  • Releasing as beta

Releasing a feature as beta

Last updated: Mar 23, 2022

It's sometimes worth releasing big new features under a 'beta' label to set expectations with customers that this feature is still in active development, and might have some rough edges.

What a beta feature should do

A beta feature still needs to provide value to a customer. Mocking out the frontend without any functionality does not count as a beta feature.

What a beta feature doesn't have to do

A beta feature doesn't need to have a perfect interface, does not need to be performant for high volume customers and can have big open bugs (as long as it still provides value).

Time limit

Aim to not have a beta label on a feature for more than two releases.

UX elements to show a feature is in beta

(todo)

Questions?

Was this page useful?

Next article

Design philosophy

Looking for our brand style guide? Look no further. Different ~by~ with design Design at PostHog works differently than most companies. We fundamentally believe that we can differentiate ourselves with design – by thinking outside the box and pushing boundaries. This means we're not structured like a typical design org. How our customers interact with product analytics (and other tools) has largely remained unchanged since these tools were created over the past couple decades. There's nothing…

Read next article
  • Product

  • Overview
  • Pricing
  • Product analytics
  • Session recording
  • A/B testing
  • Feature flags
  • Apps
  • Customer stories
  • PostHog vs...
  • Docs

  • Quickstart guide
  • Self-hosting
  • Installing PostHog
  • Building an app
  • API
  • Webhooks
  • How PostHog works
  • Data privacy
  • Using PostHog

  • Product manual
  • Apps manuals
  • Tutorials
  • Community

  • Questions?
  • Product roadmap
  • Contributors
  • Partners
  • Newsletter
  • Merch
  • PostHog FM
  • PostHog on GitHub
  • Handbook

  • Getting started
  • Company
  • Strategy
  • How we work
  • Small teams
  • People & Ops
  • Engineering
  • Product
  • Design
  • Marketing
  • Customer success
  • Company

  • About
  • Team
  • Investors
  • Press
  • Blog
  • FAQ
  • Support
  • Careers
© 2022 PostHog, Inc.
  • Code of conduct
  • Privacy policy
  • Terms