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![Welcome to HogMail, our newsletter featuring the best of the PostHog blog, tutorials, product guides, and curated articles on building great products and companies. We send it every two weeks. Signup here so you don't miss it. #posthog-blog…]()
Nov 8, 2022 by Andy Vandervell
![Features tell, benefits sell. Well, they used to. What are you talking about? Benefits are why someone would use your product. Features are what your product does. An example of selling by benefit is Salesforce: Homepage title tag: Salesforce…]()
Nov 2, 2022 by James Hawkins
![A growth loop is a series of actions that amplify each other to fuel perpetual growth. New inputs repeatedly power the series to exponentially grow the whole. Companies use growth loops to align their product and distribution to have the greatest…]()
Oct 31, 2022 by Ian Vanagas
![Honestly, it is a bit ridiculous to compare Postgres and ClickHouse. The two database solutions are as similar as grapes and grapefruit. ClickHouse was created for a specific purpose; PostgreSQL (aka Postgres) was designed to be flexible and all…]()
Oct 28, 2022 by Mathew Pregasen
![Welcome to HogMail, our newsletter featuring the best of the PostHog blog, tutorials, product guides, and curated articles on building great products and companies. We send it every two weeks. Signup here so you don't miss it. #posthog-blog 🙌 CEO…]()
Oct 27, 2022 by Andy Vandervell
![So, you're building a B2B SaaS product. Everyone knows you've got to measure stuff to succeed. This is not news. What, why, and how? These are the questions that matter and the answers lie in the product metrics you track. In this guide, we'll cover…]()
Oct 26, 2022 by Andy Vandervell
![The GDPR places significant restrictions on how you can use tools like Google Analytics to track and collect user data. And, while there is no universal legal definition of what constitutes "GDPR-compliant analytics", there are some fundamental…]()
Oct 25, 2022 by Joe Martin, Andy Vandervell
![It's one thing to build something , it's another to build something that people want . This principle, and the ones that follow in this post, applied at 0 users and are still relevant today at ~50K developers in our community. In fact, we have had…]()
Oct 20, 2022 by James Hawkins
![In July 2023, Google will sunset Universal Analytics (UA), forcing users to switch to Google Analytics 4 (GA4) or another provider. This hasn't proved a popular decision. Not only is GA4 a radical departure for existing users, it's very difficult to…]()
Oct 19, 2022 by Andy Vandervell
![At PostHog, we believe an open source approach doesn’t just lead to greater growth; it also leads to better products. That’s what inspired us to make our platform open source, to adopt a transparent company culture , and also why we try to use open…]()
Oct 19, 2022 by Joe Martin
![Welcome to HogMail, our newsletter featuring the best of the PostHog blog, tutorials, product guides, and curated articles on building great products and companies. We send it every two weeks. Signup here so you don't miss it. #posthog-blog…]()
Oct 17, 2022 by Andy Vandervell
![It's no secret that some popular analytics tools, such as Google Analytics, have fallen foul of GDPR regulations in the EU. That's one reason why we've enabled users to self-host PostHog, or to anonymize user data in a way which complies with GDPR…]()
Oct 11, 2022 by Andy Vandervell
![While PostHog is obviously useful for product managers, engineers and analysts, there’s a lot it can do for other teams too — including customer success. Internally, for example, our CS team uses PostHog to track a variety of relevant metrics and to…]()
Oct 10, 2022 by Joe Martin
![One of the great things about PostHog is that it democratizes your product strategy by making analytics accessible to more than just analysts. There’s no need for old-fashioned SQL queries or complex business intelligence tools — marketing teams are…]()
Oct 10, 2022 by Joe Martin
![PostHog apps are a powerful, but hard to explain part of the platform. They’re powerful because they can do almost anything — and they’re hard to explain because they do almost anything. Want to import or export data into or out of PostHog? There…]()
Oct 10, 2022 by Joe Martin
![It can be tricky to know which events you should start tracking first if you haven’t used product analytics before. That’s why we recommend using PostHog’s autocapture. It's also why we give everyone their first million events for free, every month…]()
Oct 10, 2022 by Joe Martin
![So, you’ve installed your snippet and started tracking data in PostHog. What’s next? Before forging ahead into the heady world of insights , session recordings , experimentation and feature flags , we suggest taking a second to invite your…]()
Oct 10, 2022 by Joe Martin
![PostHog may have been built for product analytics, but that doesn’t mean you can only deploy it on your core product — you can also use it to gather analytics from your marketing website too. Internally at PostHog this is exactly what we do, tracking…]()
Oct 10, 2022 by Joe Martin
![PostHog got pretty far (17k customers across all our products, went through Y Combinator, seed, series A and B raised, $MM revenue) before I really figured out what motivates me. Before we started – building the exact place I'd want to work I've…]()
Oct 7, 2022 by James Hawkins
![As an all-remote team, we know how important getting together in person is (we’ve written about this before ). Our product analytics team (plus Luke, Annika, Cory, and Lottie) recently got back from an offsite in Rome – see also how we plan a…]()
Oct 6, 2022 by Ian Vanagas
![We learned an interesting fact recently: only 20% of our users track their marketing website and their product using PostHog. This is our fault. We market to engineers at PostHog, so it's not a surprise we're less used for marketing. But here's…]()
Sep 28, 2022 by Andy Vandervell
![Want to know more about what we're up to? Subscribe to HogMail, our newsletter , which we send every two weeks! Running a self-hosted instance? Check out our guide to upgrading PostHog . PostHog 1.40.0 release notes Release highlights: New…]()
Sep 26, 2022
![Successful products need actionable metrics and for many businesses this starts with identifying what many refer to as a 'North Star' metric. This article explores the different types of North Star metrics using examples from well-known tech…]()
Sep 14, 2022 by Andy Vandervell
![Today I’d like to rant talk about how non-engineering people at startups – especially execs – treat engineers like a fundamentally different type of human being. A whole new species, with a different set of personal motivations, goals, frustrations…]()
Sep 12, 2022 by Charles Cook
![What do Google Optimize, Optimizely, Convert, Webtrends Optimize and Splitbee have in common? They're popular A/B testing tools None of them are HIPAA compliant Anyone who develops a healthcare product or app will be painfully familiar with this…]()
Sep 7, 2022 by Andy Vandervell
![There really hasn't been a single situation where transparency hasn't been to our company's advantage. Most companies seem to share when necessary but not by default. I hope this post changes that because, as a startup, you've done something wrong if…]()
Aug 31, 2022 by James Hawkins
![The 2010s were marked by an explosion of tools focused on data. One of the biggest was session recording – a screen-recording-like service that tracked a user’s activity. Typically, session recording (SR) was popular with marketers and product…]()
Aug 31, 2022 by Mathew Pregasen
![It's a truth universally acknowledged that every business reliant on a monolithic enterprise product has need of an open source alternative... probably. In this guide we're looking at open-source analytics tools, which we've split into two broad…]()
Aug 25, 2022 by Joe Martin, Andy Vandervell
![As a company born at the beginning of the pandemic, PostHog has been fully-remote from its inception. Our team is 30+ people distributed across 10 countries; we have no central office, but we still value getting together in person. We give…]()
Aug 17, 2022 by Grace McKenzie
![Our CEO and co-founder, James Hawkins, recently joined Y Combinator to talk about the first five hires PostHog ever made, how we made them, and why. This is the story behind each hire, and the lessons we learned along the way. 1. Marius Andra James…]()
Aug 16, 2022 by Andy Vandervell
![PostHog recently swapped out Docker for Depot in their container image builds within GitHub Actions. The results are outstanding, taking the average build time from 16 minutes to 3 minutes. Building the PostHog images via depot build instead of…]()
Aug 5, 2022 by Kyle Galbraith, Jacob Gillespie
![The AARRR framework, also known as "pirate metrics" or the AARRR funnel, is a classic framework for understanding customer behavior. It's useful for marketers, product managers and growth hackers at startups. In this guide, you'll learn: How the…]()
Aug 3, 2022 by Andy Vandervell
![Is autocapture bad? Has it ever been good? Earlier this year Amplitude posed these questions in a blogpost by Product Evangelist Adam Greco. Yes, he said, ‘ Auto-track is still bad ’ – and he went on to explain the four main reasons why. Unlike…]()
Jul 25, 2022 by Joe Martin
![Even when Tim (my cofounder) and I were doing a Y Combinator (YC) batch in 2020, we realized we got more work done when we worked asynchronously. Yes, even when there were just two of us, working in the same room as each other. It stopped us both…]()
Jul 20, 2022 by James Hawkins
![PostHog is a growing platform. We used to call ourselves a product analytics platform, but product analytics is just one feature among many these days. And that got us wondering... what are some of the most useful things you can you do with PostHog…]()
Jul 20, 2022 by Andy Vandervell
![We're hiring Site Reliability Engineers (SREs). I'm biased of course, but I think it's worth explaining why we think PostHog is the most exciting place to be an SRE right now. Building a product In most places, with the exception of outages…]()
Jul 20, 2022 by Tim Glaser
![When developing software, there's no shortage of work: building new features, fixing bugs, maintaining infrastructure, launching new systems, phasing deprecated solutions out, ensuring security, keeping track of dependencies… Whew. And that's before…]()
Jul 5, 2022 by Michael Matloka
![Feature flags, aka feature toggles, turn specific functions on and off during runtime. Rather than maintaining multiple feature branches in your source code, feature flags hide code or behaviors and allow you to enable or disable features on demand…]()
Jun 30, 2022 by Hanna Crombie
![Imagine you're working on something for other developers that you really, really want to be great. Perhaps you're creating a new startup, perhaps you're creating a blog post, or perhaps you're working on a side project that you want to share with…]()
Jun 30, 2022 by James Hawkins
![Since we started PostHog, our team has interviewed 725 people. What's one thing I've taken from this? It's normal for candidates not to ask harder questions about our company, so they usually miss out on a chance to (i) de-risk our company's…]()
Jun 22, 2022 by James Hawkins
![When talking through our editions and pricing options with potential customers I'm often asked "How can I estimate my event count?" If you're not already using an analytics tool, or it doesn't readily give you a count of tracked events, it can be…]()
Jun 21, 2022 by Simon Fisher
![The longer your strategy gets, the more useless it becomes. That's why, at PostHog, we communicate strategy as 'Nail X', where X is the thing we need to nail. It's simple and effective. We recently switched from Nail Enterprise to Nail Self Serve…]()
Jun 10, 2022 by James Hawkins
![PostHog and Matomo are both open-source analytics platforms you can self-host on your own infrastructure, giving you complete control over your data and unrivaled privacy compliance. However, there are some important differences between the two…]()
Jun 1, 2022 by Andy Vandervell
!["I wonder how much this SaaS product costs to..." "Contact sales!" 😤 Contact. Sales. Two words that embody everything we hate about modern SaaS products. And, when you see them, you know it's just the start of the sales dance. Even if you're deemed…]()
Jun 1, 2022 by Simon Fisher
![By Colin Wren, Co-founder of Reciprocal.dev . It took me until I built my second product, Reciprocal.dev , to really understand the value of analytics. I’d always thought of such tools as being an invasion of privacy and questioned the need for…]()
May 26, 2022 by Colin Wren
![Also known as split testing or multivariate testing, A/B testing is the practice of splitting your audience to test variations of a product design, new feature, call to action, landing page – anything you can imagine, really. Here, we’re sharing our…]()
May 25, 2022 by Hanna Crombie
![Y Combinator (YC) is seen as the world's best, and most prolific, three-month accelerator program. Upwards of 7,000 founders have taken part. Yet, no one really talks about what happens afterwards. PostHog did Y Combinator's Winter 2020 batch. We…]()
May 18, 2022 by James Hawkins
![PostHog and Amplitude are both product analytics tools. That means they tell you where users are coming from and how they interact with your product, so that you can find ways to make it better. But we think PostHog is a more powerful tool for…]()
May 13, 2022 by Andy Vandervell, Joe Martin
![Over the last few months, we’ve steadily grown the number of businesses offering services through the PostHog Marketplace . We’ve added partnerships with teams such as Altinity , Birch and, as of today, Restack . Restack is a platform for…]()
May 11, 2022 by Joe Martin
![Ok, so you’ve read Zero to One and The Hard Thing About Hard Things , but what are all the boring admin things that are actually going to drain 40% of your time which no one has told you about? More importantly, what is the ops stack you can use…]()
May 4, 2022 by Charles Cook
![We're excited to announce that we have launched a new app with Avo , a leading data governance platform which enables you track data consistently and scalably across multiple platforms. Connecting PostHog to Avo is great if, for example, you're…]()
Apr 27, 2022
![Most analytics tools just give you the hard numbers: views, clicks, conversions. This is a good starting point, but statistics alone give you an incomplete picture – why did the user rageclick or fail to convert? Enter session recording. Why you need…]()
Apr 7, 2022 by Hanna Crombie
![PostHog 1.34.0 focuses on supporting collaboration. New features include a new default homepage for projects, smart names for all insights, an entire Data Management tool as well as support for horizontal scalability!]()
Mar 30, 2022
![PostHog is better with teammates. You only have to create a dashboard once, but it becomes more valuable every time you invite someone from your organization to view it. And this isn't just some vague truism: it's a measurable fact. Our data shows…]()
Mar 24, 2022 by Paolo D'Amico
![We just launched our Experimentation suite, and there's a ton we learned about running successful experiments. It was a no brainer product decision: Since you're already analysing your data in PostHog, and you're already using Feature Flags to roll…]()
Mar 23, 2022 by Neil Kakkar
![PostHog made huge strides in 2021. To name just a few landmarks, we: Raised a $15 million Series B ahead of schedule Became one of YC's top-valued companies Rebranded our website in just four weeks Migrated from postgresql to ClickHouse Achieved…]()
Mar 23, 2022 by Andy Vandervell
![When PostHog was born in 2020, it was a simple Python application (Django + Celery) backed by a PostgreSQL datastore. Troubleshooting was easy, while the low barrier of entry meant fast adoption and more feedback on where to take the product. This…]()
Mar 22, 2022 by Harry Waye, Guido Iaquinti
![That’s right, we’re teaming up with Altinity . It’s an exciting new partnership that also marks the launch of the PostHog Marketplace . Double announcement! Going forward, the marketplace is where you’ll be able to find third-party services which…]()
Mar 22, 2022 by Joe Martin
![We want PostHog to become the first choice for product analytics at any scale. To do that, users should have a smooth experience exploring their product data - including not waiting minutes for queries to load. In this post, I’m going to break down…]()
Mar 22, 2022 by Karl-Aksel Puulmann
![PostHog is growing fast. In just the last year we've measured ~36.5B total events ingested in PostHog Cloud, and hundreds of self-hosted users reached the 1M total ingested events milestone. This is a sign of the superb growth we're seeing as a…]()
Mar 21, 2022 by Alex Kim
![In this world nothing is certain except death, taxes, and database migrations. As your product evolves, your schemas evolve too, and you need migrations to update them. However, not all migrations are made equal. Some are simple, others are complex…]()
Mar 18, 2022 by Yakko Majuri
![Imagine being able to grow twice as fast with just a few hours of work. Changing your pricing has a real chance to get you there. Here is a breakdown of the counterintuitive lesson I've learned as a cofounder at PostHog - the more we give away for…]()
Mar 17, 2022 by James Hawkins
![The image preview you see when sharing a link is a great opportunity to get your brand’s message in front of people without them even clicking through to your website. Most sites just opt to display a logo and some brand elements.]()
Mar 3, 2022 by Cory Watilo
![Introducing a full multivariate Experimentation suite, granular permissions on dashboards, Altinity Cloud support for ClickHouse, configuring your instance from the PostHog UI and 290+ improvements/fixes.]()
Feb 28, 2022
![We're delighted to announce that Hightouch has released an integration with PostHog so you can sync modeled data from your data warehouse into PostHog. What is Hightouch? Hightouch is an alternative to Customer Data Platforms (CDP) like Segment…]()
Feb 24, 2022 by Andy Vandervell
![HIPAA, which stands for the Health Insurance Portability and Accountability Act, regulates how individuals and organizations are required to secure, handle and transmit protected health information (PHI) – and the stringent penalties for failing to…]()
Feb 21, 2022 by Andy Vandervell
![Engineers and product managers need to be vigilant when collecting user data. Punitive GDPR fines can run to €20 million or 4% of a company's global turn (whichever is greater) and that's after the expense, time, energy, and stress generated by the…]()
Feb 21, 2022 by Andy Vandervell
![When PostHog was fresh out of YC last year, there were two things we focused on: (i) build and (ii) talk to customers. Hiring a product person felt like it would slow us down. Engineers on our team would speak to our users (also engineers) - surely…]()
Feb 18, 2022 by James Hawkins
![HIPAA, which stands for the Health Insurance Portability and Accountability Act, is a piece of legislation which was first introduced in 1996. Its main goal is to ensure that personally identifiable information is protected, with $1M+ fines and 1…]()
Feb 16, 2022 by Joe Martin
![As you may have heard, we’ll soon host our first ever meet-up for anyone who uses or is interested in finding out more about PostHog. It’ll take place in London, on February 24th — we’d love for you to join us . And if you haven’t RSVPed yet…]()
Feb 15, 2022 by Joe Martin
![Session Recording is one of PostHog's core features, and one of the few completely open source ression replay tools available. It allows you to see how real users use your website, mouse clicks and all. It's really cool and addictive (give it a…]()
Feb 11, 2022 by Rick Marron
![Valentine's Day is coming up and we'd like to share our love for the open-source community that helps power PostHog! Here's how: For every GitHub star we receive on the PostHog repo between now and the end of Valentine's Day, we'll donate $5 USD…]()
Feb 8, 2022 by Andy Vandervell
![I recently wrote a blog post for my personal site about the lessons I'd learned from leading my first two projects as a Software Engineer at PostHog . In it, I lay out a five-step approach for how I own projects. One common theme that stood out…]()
Feb 4, 2022 by Neil Kakkar
![PostHog 1.32.0 makes it easier to find what you want in the Persons & Groups page, introduces vertical funnels and sets the stage for the launch of Experimentation!]()
Jan 31, 2022
![The famous line from Marc Andreesen that “software is eating the world” has become part and parcel of modern technology’s canon and it continues to act as a rallying cry for the industry as a whole. But there is another phenomenon riding on those…]()
Jan 28, 2022 by Avi Press
![Ten years ago today, the European Commission published the first draft of the General Data Protection Regulation (GDPR). But, as the recent ruling in Austria concerning one website's use of Google Analytics proves, how those rules are enforced and…]()
Jan 25, 2022 by Andy Vandervell
![PostHog is a self-hosted, open-source analytics tool . Transparency is one of our core values and we believe self-hosting is the best solution for many businesses, especially large enterprises with complex needs. But, why? Why do we believe in…]()
Jan 14, 2022 by Andy Vandervell
![2021 went well for PostHog - especially given we're not even two years old yet. 7,014 customers across our range of products (!) 800% increase in organic traffic (!) 300% net revenue retention (!) 0.41 years CAC payback (!) Here's what we learned…]()
Jan 9, 2022 by James Hawkins
![User segmentation is a term which is thrown around a lot within product-led teams, but what does it mean? In this article we'll explain what user segmentation is, why it's important and give examples of how segmenting your userbase can uncover…]()
Jan 5, 2022 by Marcus Hyett
![Today, we’re excited to announce that PostHog has launched Group Analytics for both PostHog Scale / Enterprise users and those on PostHog Cloud. Group Analytics are used for tracking and analyzing multiples of any event type within PostHog. Unlike…]()
Dec 16, 2021 by Joe Martin
![PostHog 1.31.0 introduces Group Analytics, improved Correlation Analysis, a revamped overall user experience on Insights and 350+ more improvements and fixes.]()
Dec 16, 2021
![Validating B2B product market fit is a common problem and the bad news is that there's no universal standard for validating product market fit. But there are some great heuristics you can use to understand whether you’re on the right track - and…]()
Dec 9, 2021 by Marcus Hyett
![Understanding the needs of your users better than anyone else is critical for the success of any product. For years, taxis solved the primary user need of getting from A to B quickly. Someone would wait by the roadside until an available taxi drove…]()
Dec 8, 2021 by Marcus Hyett
![Disclaimer: This is intended as a short, tactical guide to getting your trademarks sorted out for the first time, on a minimal budget. This is not legal advice and we are not lawyers - this is just what has worked for us. Don't bother securing…]()
Dec 1, 2021 by Charles Cook
![There are lots of ways to do analytics. You can do SQL. You can do it in the cloud. You can not do it at all and hire an analytics agency or consultancy instead. But by far one of the most popular (and, we think, best) ways is self-service…]()
Nov 30, 2021 by Joe Martin
![Black Friday is normally an occasion to shop around for a new TV or mobile phone. But we wanted to do something a little different, something to celebrate and support the open source community which we both rely upon and are proud to be part of. So…]()
Nov 25, 2021 by Joe Martin
![Product engagement is the most important factor when it comes to driving retention and revenue for your business. Though it seems easy to view success through a financial lens, revenue alone is rarely a clear indicator of a sustainable product. In…]()
Nov 23, 2021 by Hanna Crombie
![Brand new and faster user interface, automatic conversion signal detection with Correlation analysis, saving insights for future use and a fully revamped recordings playback experience and more than 350 improvements/fixes more.]()
Nov 17, 2021
![Update (May 2022): Plugins are now known as apps ! The plugin server has become an integral part of PostHog, as it is responsible for event ingestion. However, it isn’t called “ingestion server” because it was originally designed to run plugins. So…]()
Nov 16, 2021 by Yakko Majuri
![It has been a dramatic month. Four weeks ago, our 16 month old daughter was diagnosed with retinoblastoma - a fairly rare form of cancer that affects the eyes. Update April 2022: we've finished chemo, she's now done with treatment and we're in…]()
Nov 12, 2021 by James Hawkins
![Recently, PostHog was invited to speak at OSA Con 2021 , an open source analytics conference organised by Altinity. It was a fantastic opportunity to talk to the community, alongside other engineers and leaders from projects such as ClickHouse…]()
Nov 6, 2021 by James Greenhill
![Customer retention metrics are some of the most important to understand and the most vital to the long term success of any product. In this article we’ll explain what customer retention is, why it’s important and some examples of tactics you can use…]()
Nov 3, 2021 by Marcus Hyett
![ClickHouse supports speeding up queries using materialized columns to create new columns on the fly from existing data. In this post, I’ll walk through a query optimization example that's well-suited to this rarely-used feature. Consider the…]()
Oct 26, 2021 by Karl-Aksel Puulmann
![Fully revamped Paths experience enables you to better explore what actions your users take. New features include multivariate feature flags, private projects and DAU/WAU/MAU graphs.]()
Oct 21, 2021
![What is product analytics? At the most basic level product analytics refers to the process of gathering data about how a product is used, then analyzing that data in order to make decisions about improving it. Where it gets more complicated is in the…]()
Oct 21, 2021 by Joe Martin
![This blog post explains why we're removing the "Sessions" page in PostHog. This page used to contain a daily list of all sessions by your users, separating them by periods where inactivity lasted longer than 30 minutes. In addition, this is where you…]()
Oct 11, 2021 by Paolo D'Amico
![Creating mascots goes beyond just putting iPencil to iPad. It’s a long, confusing, and sometimes frustrating process which requires a lot of patience and tolerance for drawing hedgehogs 12 hours a day. A successful mascot should go beyond…]()
Oct 7, 2021 by Lottie Coxon
![Developer Relations exists and is executed in different ways at almost every company. Our Developer Relations journey at PostHog has just begun, and we still don't know exactly what it will look like in the medium term. But we can still assess what…]()
Sep 30, 2021 by Phil Leggetter
![We recently completed an entire rebrand of our website. From start to finish, it took less than a month. This sounds like an incredible feat of discipline - and in a way, it was. But the path to success wasn't linear; it took us more than six months…]()
Sep 28, 2021 by Cory Watilo
![Welcome to another episode of PostHog's Community Conversations, where we chat to our contributors and users. This time, we speak to Evan Sosenko, Co-founder and CTO of PureSkill.gg. PureSkill.gg is an automated coach for Counter-Strike: Global…]()
Sep 21, 2021 by Joe Martin
![Understand your conversion rates better, PostHog 1.28.0 has launched! Significantly revamped performance for slower queries, advanced engagement cohorts, SAML support, and many more improvements and fixes.]()
Sep 15, 2021
![Earlier this month, we finished our first PostHog offsite of the year near Porto, in Portugal. Team members travelled from America, Estonia, The United Kingdom, and Poland to spend a week living together and, in many cases, meeting for the first time…]()
Sep 14, 2021 by Joe Martin
![One huge mistake some startups make is using titles to establish and reinforce hierarchy. This is dangerous for two reasons: Iteration and speed largely determine the growth trajectory of most product-led startups. Because of this, it's important to…]()
Sep 14, 2021 by Mo Shehu
![Product testing is essential, but your testing won’t always pick up the small sources of friction which build up over time and frustrate your users. This is where ‘dogfooding’ comes in - regularly using your product to get the full picture and build…]()
Sep 13, 2021 by Marcus Hyett
![Last week we had an offsite in the beautiful Portuguese countryside, an hour's bus journey from Porto. We uploaded a highlight reel of the retreat to TikTok . One of the sessions we ran was a PostHog pre-mortem. This involved breaking up into teams…]()
Sep 10, 2021 by James Hawkins
![We’ve talked before about product-minded engineers at PostHog. We don’t have PMs dictating a roadmap or solutions - it all comes from engineering. A PostHog engineer has complete autonomy to decide the 'what' (prioritization) and the 'how…]()
Aug 26, 2021 by Paolo D'Amico
![We are open source is literally our top value ... and what better way to be transparent than to share a diary? Late mover advantage Product analytics is a busy space. It reminds me of the front entrance to Liverpool Street station in London…]()
Aug 25, 2021 by James Hawkins
![Google says they intend to deprecate the use of third-party cookies in 2023. But why is this important, and how will this affect product analytics? What are third-party cookies? Cookies are small files stored on a user’s machine, helping you…]()
Aug 23, 2021 by Marcus Hyett
![We're excited to announce a major under-the-hood upgrade for PostHog Open Source! Over the past few weeks, our team have been hard at work moving over from Postgres to ClickHouse, the same database that powers PostHog Cloud. This means you can now…]()
Aug 20, 2021 by Mo Shehu
![Before joining PostHog, Joe Martin had never owned a Mac. The former tech and games journalist previously did everything on PC, but joining PostHog’s Apple-dominated culture came with a few… necessary adjustments. ”The first thing I did was have…]()
Aug 6, 2021 by Mo Shehu
![Why you need content Developers are a selective bunch when it comes to what type of content they consume, and clickbait-y “Ultimate Guide To X” posts won’t fly with them. Your content needs to be detailed, thoughtful, and relevant to their problems…]()
Aug 6, 2021 by Mo Shehu
![PostHog 1.27.0 is here! Completely redesigned funnels experience will help you dive deeper to understand why your users aren't converting. Plus 400+ improvements & fixes.]()
Jul 26, 2021
![We’re proud to announce a new hire; Phil Leggetter will head up Developer Relations at PostHog. Developer relations sits at the intersection of product development, engineering, and marketing. The role serves communities of core and secondary…]()
Jul 21, 2021 by Mo Shehu
![Y Combinator has listed PostHog as number 157 out of its top 159 companies by valuations and exits as of July 2021. "Um… what?" I know, I know. You'd think we merely post the link and keep it moving. After all, coming third-to-last on a list of…]()
Jul 2, 2021 by Mo Shehu
![Ramping up fast in any senior product role requires understanding as much context as possible across 3 axes (Market, Product and People). I’ll talk you through my process of going from zero understanding in these three areas, to landing a clear…]()
Jul 1, 2021 by Marcus Hyett
![One of PostHog’s core values is that everybody codes. That doesn’t mean everyone needs previous experience as a developer or engineer, but we encourage everyone to learn and practice the basics of shipping, no matter their role. When we’re hiring…]()
Jun 25, 2021 by Joe Martin
![Our main selling point as a company is transparency. Being an open-source company , this isn’t surprising: our code, designs, and content are all largely available online , for free, even while still a work in progress. This transparency also…]()
Jun 23, 2021 by Mo Shehu
![Thinner docs, better products The highest priority for support at any company is shortening the feedback loop between your customers and your product team. The fastest way to achieve this is by having your product builders interface directly with…]()
Jun 15, 2021 by Mo Shehu
![Last week we proudly announced we’d successfully raised $15 million in a Series B funding round, with support from Y Combinator Continuity Fund and GV (formerly Google Ventures). You may have seen the news on VentureBeat . What made this funding…]()
Jun 14, 2021 by Joe Martin
![Jun 10th, 2021 – PostHog , the open source product analytics company, today announced $15 million in fresh funding and major new free features for users of data warehouses. The company's Series B was led by existing investors Y Combinator's…]()
Jun 10, 2021 by Joe Martin
![Great engineers will either get autonomy at your company, or they'll get it somewhere else. Our engineers are encouraged to think about the what and why of what they're building - not just the how . At PostHog, new people are usually surprised…]()
May 28, 2021 by Mo Shehu
![As a founder, one of the most surprisingly important skills I've realized I have is hitting the front page of Hacker News . Out of five posts that I hoped would get there, four did. Look mom, lots of traffic: I don't claim to be a well-established…]()
May 20, 2021 by James Hawkins
![Today, we're announcing that we're giving away 1 million ingested events/month on Cloud , for free. That's up from 10k/month that we were offering before. More free stuff?! You're already pretty generous! Gee, thanks subtitle! The magic of an open…]()
May 17, 2021 by James Hawkins
![PostHog 1.25.0 is here! Read about our new features, why we're giving 1M events for free to everyone, and find out who are the 6 new team members we've onboarded.]()
May 13, 2021
![PostHog 1.26.0 is here! Read about our Series B raise, our new features, and find out who are the 4 new team members we've onboarded.]()
May 13, 2021
How we monetized our open source devtool
Apr 30, 2021 by Mo Shehu
![What could be worse than handing out 50% of your company's equity to a co-founder who doesn't understand the product as much as you do, and all they seem to bring is the ability to talk? Likewise, a sales-focused founder may be struggling to know…]()
Apr 28, 2021 by Mo Shehu
![Best practices for productive meetings at your startup Ever had one of those days where you do nothing but hop into one meeting after another? Even worse is the 30-minute break between meetings which seems like enough time to squeeze in some work…]()
Apr 19, 2021
![Welcome to The PostHog Array 1.24.0! Quite a lot has changed since we last talked... Community MVP 🏆 This release cycle's Community MVP goes to... adrienbrault ! Adrien has been submitting PRs left and right, helping us improve the core PostHog…]()
Apr 14, 2021
![In this edition of the PostHog Array: Release 1.23 is out, and our 🔥 new PostHog.com homepage is live - amazing work from PostHoggers Cory, Lottie, and Mike! Community MVP The PostHog 1.23.0 community MVP is Sandeep ( samcaspus ) - a frequent…]()
Mar 18, 2021
How we justified quitting our jobs and financing PostHog early on
Mar 9, 2021 by James Hawkins
![PostHog 1.22 is out with awesome new features, usability and performance improvements, and the usual bug squashing. Community MVP The community MVP for PostHog 1.22.0 is oshura3 , who did a thorough review and edit of our website content and…]()
Mar 3, 2021
![Release 1.21 is a big one, on top of exciting new features and improvements, we put extra time into the overall stability of PostHog squashing dozens of issues. Some highlights of this release: New: Our new navigation is out of beta and available to…]()
Feb 17, 2021
![PostHog has pivoted a lot . After 5 pivots in 6 months, we got into Y Combinator last year, pivoted again whilst we were there and have now gone from the first commit to thousands of deployments, a team across 10 countries and $12M raised, in well…]()
Jan 21, 2021
![We're back! 2020 was a hectic year for us and our team put in a whole lot of effort to get PostHog to where it is now. As such, we shut down PostHog for 2 weeks to give everyone a chance to recharge (with a rotation in place to make sure nothing…]()
Jan 19, 2021
![This new release is a great mix between old and new, with significant improvements to both our newer features, as well as our core analytics stack. Once again, we were heavily driven by feedback, having done a bunch of calls with our users and…]()
Dec 15, 2020
![Our primary goals for this release were to iron out bugs and improve the user experience of our Beta features. As a result, we fixed a whole lot of stuff . We merged dozens of PRs with session recording fixes and improvements, and a dozen more with…]()
Nov 30, 2020
![Having launched major features in our previous release such as Session Recording and apps , over the past two weeks we worked extremely hard to improve PostHog's UX, enhance the new Beta features, and fix a bunch of bugs. You'll notice…]()
Nov 17, 2020
![Following our largest release to date, we are now back on a more regular release schedule. And, given that scalability was the focus of the previous release, we thought it was time for some fresh new features. So, without further ado, here they are…]()
Nov 4, 2020
![Hey there! It's been a while... With our last release being over a month ago, this new release has the largest changelog to date, with 175 PRs merged to master since the last time you heard from us. However, there is method to the madness: PostHog…]()
Oct 15, 2020
![Let the pull requests come in! We're happy to announce that PostHog has joined Hacktoberfest 2020 . For those who don't know, Hacktoberfest is an initiative led by DigitalOcean to promote open source projects and foster the overall open
source…]()
Oct 1, 2020
Should open source projects track you?
Sep 29, 2020
![Over the past three weeks, there was one word on everyone's mind: feedback. We did a bunch of interviews with users and had a lot of discussions with the community around one key question: How can we make PostHog better for you? The result is a…]()
Sep 3, 2020
Building an all-remote company from scratch
Sep 1, 2020
Open source is eating SaaS
Aug 25, 2020
Why you may not need a sales team
Aug 18, 2020
![Quality was the name of the game over the last two weeks. We have a few user facing tweaks and a mountain of bug fixes and refactoring this week. We're not sure what the collective noun for a bunch of bug fixes and refactoring pull requests is - a…]()
Aug 13, 2020
The Early Days of GitLab - A Chat with Sid Sijbrandij
Aug 3, 2020 by James Hawkins
![Shared dashboards, global annotations, retention table improvements and a metric ton of bug fixes. This week's PostHog array has it all. If you're self hosting and want these features - update your PostHog . Please also update your posthog-js…]()
Jul 29, 2020
We ship whenever
Jul 23, 2020
PostHog is now available on Segment!
Jul 22, 2020
![Annotations, filtering all functionality by cohorts, retention table filtering and many, many bugfixes. It's all in this PostHog update. If you're self hosting and want these features - update your PostHog . Please also update your posthog-js…]()
Jul 14, 2020
![This is our most exciting release to date. Here we go: 🎉 You have to try the new toolbar out - you can walk through your own website or app and see where users are clicking. We did it on our own site and immediately found out a lot of things that…]()
Jun 25, 2020
![First, learn how PostHog raised $3M for our open source project . We could not have done it without this community - thank you for all your issues, feedback, usage and support! So, what have we been doing with the money? Since last time - AWS…]()
Jun 18, 2020
![Open source projects have long battled with how to finance themselves. PostHog is lucky to have significant funding and wanted to share what we did to help other cool projects take off. For those who've not met us before, PostHog provide open…]()
Jun 4, 2020 by James Hawkins
![What's box-fresh in PostHog? Cumulative graphs, better paths, and an upgrade to our actions. If you're self hosting and want these features - update your PostHog . Release notes Cumulative graphs This feature is designed for startups. We built it…]()
Jun 3, 2020
![This week's update brings a React Native integration, time comparisons, easy access to user data from graphs, better user friendliness, and much stronger frontend testing. Self hosting and want to upgrade? Update your PostHog . Release notes…]()
May 26, 2020
![One of the most fun weeks we've had so far with our UX - resizable and touch-enabled dashboards with a new display mode, Microsoft Teams support, and paths for events. Plus, a ton of performance improvements. Want to try this out and self hosting…]()
May 19, 2020
![Another week, another PostHog Array. We're steadily working towards parity with other tools. This week's highlights include a new website, multiple dashboards, a sleek new design and breaking down by cohorts. Click here for instructions on how to…]()
May 13, 2020
![Session times are here! They're a great way to help understand how engaged users are. The Array 1.4.0 brings plenty of improvements to our core functionality. Release notes Filter properties individually In both trends and funnels, you can now add…]()
May 7, 2020
![Another shiny new integration - PostHog now plays nicely with Android! Like what you see and self-hosting? Update your instance. Release notes PostHog Android Library In addition to the work Marius put into the iOS integration, this week you can…]()
Apr 29, 2020
![Big new integration - PostHog now has a library for iOS! Like what you see and self-hosting? Update your instance. Release notes PostHog iOS Library You can now capture events in your iOS app and send them to PostHog. It automatically captures…]()
Apr 22, 2020
![Major update time (hence the change to 1. 1 .0) - push-based integrations have been introduced! Like what you see and self-hosting? Update your instance. First our updates and new features. Release notes PostHog integrates with Slack This update…]()
Apr 15, 2020
![Like what you see and self-hosting? Update your instance. First our updates and new features. Also as you will see below we have added Celery workers, we’ll move tasks to workers to speed up a lot of actions in PostHog so we've updated the upgrade…]()
Apr 8, 2020
![Like what you see and self-hosting? Update your instance. First our updates and new features. Release notes Users in Trend Graphs Whilst we have progressively built in Total volume of users, DAUs and Stickiness into our graphs this change lets you…]()
Apr 1, 2020
![We’re in the thick of our release schedule this week! Like what you see and self-hosting? Update your instance. First our updates and new features. Release notes Stickiness Last week we made a lot of changes to actions but one important change…]()
Mar 25, 2020
![Welcome to our second PostHog Array which comes with a new naming convention. We’re going to be doing weekly tagged releases from now on so the PostHog Array will reflect our most recent version. Like what you see and self-hosting? Update your…]()
Mar 17, 2020
![This is the first of (what we hope are many) PostHog weekly roundup posts. We want to let the community know what we have been up to, a few of our favorite comments, issues, and pull requests as well as some key repos and projects we have noticed…]()
Mar 9, 2020
After the HN launch
Mar 1, 2020 by James Hawkins
Pivot to PostHog
Feb 25, 2020 by James Hawkins
Moving to San Francisco
Feb 24, 2020 by James Hawkins
The YC Interview
Jan 1, 2020 by James Hawkins
The time before YC
Sep 1, 2019 by James Hawkins