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Funnels

Graphs & trends

Funnels

Analyze users across a series of actions

See how many people start or finish a sequence — and where they drop off.

Fix (and find) drop-offs

Identify where users fall out of a funnel, so you can make improvements where it really matters.

Powerful filtering

Filter by user cohorts, specify a sequence of steps, or allow for any order.

Correlation analysis

Understand the properties and previous behaviors that successful or unsuccessful users have in common. Figure out how to improve performance.

How do PostHog Funnels compare?

Swipe right to compare.

AmplitudeMixpanelHeapPendoPostHog
Platform 
Free plan
Open source
Self-hostable
Cloud hosting
Product analytics
Funnels 
Conversion funnels
Historical trends
Time to convert insights
Sequential step order
Strict step order
Any step order
Exclusion events
Conversion windows
Reveal user paths between steps
Anomaly detection
Filter internal and test users
Filter by cohort
Filter by user property
Breakdown by user property
Correlation analysis
  • Yakko Majuri
    Yakko Majuri
  • Andy Vandervell
    Andy Vandervell
Oct '22
How to build, analyze and optimize conversion funnels in PostHog
  • Phil Leggetter
    Phil Leggetter
Aug '22
Building and measuring a sign up funnel with Next.js, Supabase, and PostHog
  • Yakko Majuri
    Yakko Majuri
Oct '22
Sales and revenue tracking
“We observed drop-offs at very particular stages of our onboarding flows, as a result, we took several actions such as moving these steps further down the funnel. These changes helped us deliver a 10-20% improvement in our conversion rate.”

Instant realtime GraphQL APIs
Rikin KachhiaSoftware Engineer, Hasura

Funnels documentation

  • Why do funnels matter?
  • What can you learn from funnels?
  • Getting started
  • Setting up a funnel
  • Saving a funnel
  • Modifying a funnel
  • Analyzing Funnels
  • Understand where people are getting stuck during your flow
  • Find out who is successful and who is not
  • Identify the steps which have the highest friction and time to convert
  • Identify possible causes of failure and success
  • Understand how your changes are improving your flow
  • Choosing breakdown property behaviour
  • First touchpoint
  • Last touchpoint
  • Specific step
  • All steps
  • Understand seasonality in your conversion rates
  • Refining your funnel to filter out noise
  • Correlation analysis
  • Further reading

Where else can you get self-hostable product analytics, session recording, feature flags, A/B testing, heatmaps, a library of 50+ apps, event pipelines, a data warehouse, and an API... all in one place?

For all the tools you need with the modern data stack you want, just use

.

Try PostHog Cloud - free
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