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        • 0003_fill_person_distinct_id2
        • ClickHouse
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          • Debug hanging / freezing process
          • Horizontal scaling (Sharding & replication)
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          • Resize disk
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        • PostgreSQL
          • Resize disk
          • Troubleshooting long-running migrations
        • Plugin server
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      • Disaster recovery
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    • Managing hosting costs
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    • Ingest live data
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    • Identify users
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      • Gatsby
      • Google Tag Manager
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      • Retool
      • RudderStack
      • Segment
      • Sentry
      • Slack
      • Shopify
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      • Message formatting
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      • Slack
      • Discord
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Integrate PostHog with Google Tag Manager

Last updated: Sep 07, 2021

On this page

  • Objective
  • Why is this useful?
  • Prerequisites
  • Step-by-step instructions

Objective

Integrating PostHog into your website using Google Tag Manager.

Why is this useful?

Google Tag Manager helps you add tags into your website in a codeless way, for services such as marketing and analytics tools.

It is an easy way to integrate PostHog into your website without having to update your codebase.

Prerequisites

To follow this tutorial along, you should:

  1. Have deployed PostHog or be using PostHog Cloud.

Step-by-step instructions

  1. Get your PostHog snippet from your 'Project Settings' or the initial PostHog setup

  2. Access your Google Tag Manager dashboard and navigate to the desired account/container that is integrated with the website you want to add PostHog tracking to

  3. Click to add a new tag:

    GTM Dashboard

  4. On the page to configure a new tag, add your PostHog snippet as a 'Custom HTML Tag' under 'Tag Configuration'

  5. For the trigger, select the default "All Pages - Page View" trigger and then click 'Save' on the top right corner of the drawer

  6. Back on the main dashboard, click 'Submit' to update your website with the new PostHog tag

  7. You're done! PostHog is now configured for your website.

To confirm PostHog is configured correctly, visit your website and then check if the events from your session appear in PostHog. Note that this may take a few minutes.

Questions?

Was this page useful?

Next article

Tracking Next.js apps

If you are using Next.js and want to track your application using PostHog this tutorial might help you out. It will guide you through an example integration of PostHog using Next.js and the posthog-js library . Is this tutorial for me? This tutorial is aimed at Next.js users. We are going to look at some minimal example code which should get you started quickly. Prerequisites To follow this tutorial along, you need to: Have a self-hosted instance of PostHog or use PostHog Cloud . Have a…

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Authors

  • Cory Watilo
    Cory Watilo
  • Eli Kinsey
    Eli Kinsey
  • leggetter
    leggetter

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