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Product analytics
![Successful products need actionable metrics and for many businesses this starts with identifying what many refer to as a 'North Star' metric. This article explores the different types of North Star metrics using examples from well-known tech…]()
Sep 14, 2022 by Andy Vandervell
![The AARRR framework, also known as "pirate metrics" or the AARRR funnel, is a classic framework for understanding customer behavior. It's useful for marketers, product managers and growth hackers at startups. In this guide, you'll learn: How the…]()
Aug 3, 2022 by Andy Vandervell
![Is autocapture bad? Has it ever been good? Earlier this year Amplitude posed these questions in a blogpost by Product Evangelist Adam Greco. Yes, he said, ‘ Auto-track is still bad ’ – and he went on to explain the four main reasons why. Unlike…]()
Jul 25, 2022 by Joe Martin
![PostHog is a growing platform. We used to call ourselves a product analytics platform, but product analytics is just one feature among many these days. And that got us wondering... what are some of the most useful things you can you do with PostHog…]()
Jul 20, 2022 by Andy Vandervell
![When talking through our editions and pricing options with potential customers I'm often asked "How can I estimate my event count?" If you're not already using an analytics tool, or it doesn't readily give you a count of tracked events, it can be…]()
Jun 21, 2022 by Simon Fisher
![User segmentation is a term which is thrown around a lot within product-led teams, but what does it mean? In this article we'll explain what user segmentation is, why it's important and give examples of how segmenting your userbase can uncover…]()
Jan 5, 2022 by Marcus Hyett
![Validating B2B product market fit is a common problem and the bad news is that there's no universal standard for validating product market fit. But there are some great heuristics you can use to understand whether you’re on the right track - and…]()
Dec 9, 2021 by Marcus Hyett
![Understanding the needs of your users better than anyone else is critical for the success of any product. For years, taxis solved the primary user need of getting from A to B quickly. Someone would wait by the roadside until an available taxi drove…]()
Dec 8, 2021 by Marcus Hyett
![There are lots of ways to do analytics. You can do SQL. You can do it in the cloud. You can not do it at all and hire an analytics agency or consultancy instead. But by far one of the most popular (and, we think, best) ways is self-service…]()
Nov 30, 2021 by Joe Martin
![Product engagement is the most important factor when it comes to driving retention and revenue for your business. Though it seems easy to view success through a financial lens, revenue alone is rarely a clear indicator of a sustainable product. In…]()
Nov 23, 2021 by Hanna Crombie
![Customer retention metrics are some of the most important to understand and the most vital to the long term success of any product. In this article we’ll explain what customer retention is, why it’s important and some examples of tactics you can use…]()
Nov 3, 2021 by Marcus Hyett
![What is product analytics? At the most basic level product analytics refers to the process of gathering data about how a product is used, then analyzing that data in order to make decisions about improving it. Where it gets more complicated is in the…]()
Oct 21, 2021 by Joe Martin
![We’ve talked before about product-minded engineers at PostHog. We don’t have PMs dictating a roadmap or solutions - it all comes from engineering. A PostHog engineer has complete autonomy to decide the 'what' (prioritization) and the 'how…]()
Aug 26, 2021 by Paolo D'Amico
![Ramping up fast in any senior product role requires understanding as much context as possible across 3 axes (Market, Product and People). I’ll talk you through my process of going from zero understanding in these three areas, to landing a clear…]()
Jul 1, 2021 by Marcus Hyett
![Great engineers will either get autonomy at your company, or they'll get it somewhere else. Our engineers are encouraged to think about the what and why of what they're building - not just the how . At PostHog, new people are usually surprised…]()
May 28, 2021 by Mo Shehu