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![Validating B2B product market fit is a common problem and the bad news is that there's no universal standard for validating product market fit. But there are some great heuristics you can use to understand whether you’re on the right track - and…]()
Dec 9, 2021 by Marcus Hyett
![Understanding the needs of your users better than anyone else is critical for the success of any product. For years, taxis solved the primary user need of getting from A to B quickly. Someone would wait by the roadside until an available taxi drove…]()
Dec 8, 2021 by Marcus Hyett
![Product engagement is the most important factor when it comes to driving retention and revenue for your business. Though it seems easy to view success through a financial lens, revenue alone is rarely a clear indicator of a sustainable product. In…]()
Nov 23, 2021 by Hanna Crombie
![Customer retention metrics are some of the most important to understand and the most vital to the long term success of any product. In this article we’ll explain what customer retention is, why it’s important and some examples of tactics you can use…]()
Nov 3, 2021 by Marcus Hyett
![What is product analytics? At the most basic level product analytics refers to the process of gathering data about how a product is used, then analyzing that data in order to make decisions about improving it. Where it gets more complicated is in the…]()
Oct 21, 2021 by Joe Martin